Digital Marketing Specialist Job at Cashigo International Limited

Cashigo is one of the unique fintech companies. We provide you with financial mobility whenever for whatever. Our services are based on mobile internet security technology and big-data analysis innovation.

We are recruiting to fill the position below:

Job Position: Digital Marketing Specialist

Job Location: Victoria Island, Lagos
Employment Type: Full-time

Job Description

• We are currently recruiting for a Marketing Specialist, or Digital Marketing Specialist who will be responsible for coordinating with other marketing and sales professionals to implement innovative campaigns for branding.
• Duties include researching target audiences, recording data from campaign results to add to future reports and overseeing a company’s social media channels to ensure brand uniformity.

Responsibilities

• Conduct market research to identify customer trends, competitor offerings and demographic data.
• Establish and maintain relationships with new and existing clients through networking and prospecting.
• Create goals and objectives in order to approach customers through appropriate marketing channels.
• Liaise with creative teams to come up with branding ideas, graphic designs, promotional materials and advertising copies.
• Discover effective marketing and promotional channels, including media platforms to be used to relay product messages to customers.
• Investigate the performance of a company’s marketing campaigns and strategies through evaluating key performance metrics.
• Create innovative marketing campaigns depending on robust data and present the recommendations to management.
• Help in outbound and inbound marketing activities by displaying expertise in certain areas such as events planning, advertising, optimization and content development.