DMD Fashion House Recruitment for Digital Marketing Specialist Intern

We are recruiting to fill the position below:

Job Position: Digital Marketing Specialist Intern

Job Location: Lagos, Nigeria (Fully Remote with occasional office visits for content creation)
Employment Type: Internship

Job Summary

• As we continue to grow, we are seeking a motivated Digital Marketing Specialist Intern to join our team and help us achieve our marketing goals.

Job Description

• As a Digital Marketing Specialist Intern, you will play a crucial role in implementing our marketing strategies and expanding our brand presence.
• You will work closely with the Brand Manager and gain hands-on experience in digital marketing.

Responsibilities

• Work closely with Operation manager in managing and optimizing our e-commerce website on Flutterwave store /Paystack store and Shopify.

Social media Organic Outreach/ Ads acquisition

• ?Create and schedule engaging social media content across platforms like Instagram, Facebook, WhatsApp, Tittok, and Pinterest.
• Monitor and respond to social media comments and messages to engage with our audience effectively.
• Assist in the development and execution of digital marketing campaigns to increase brand awareness and product sales.
• Collaborate with the Brand Manager to plan and execute occasional video content (once a week) for marketing purposes.

Generate Reports and Analyze Key Performance Metrics:

• Create detailed reports summarizing the performance of marketing campaigns.
• Analyze key performance metrics to identify trends, patterns, and areas that require improvement.
• Compare the performance metrics against predefined goals and KPIs (Key Performance Indicators). This allows them to determine whether the marketing efforts are on track to meet objectives or if adjustments are needed.

Creative Marketing Strategies:

• Create effective marketing strategies, Conduct market research to understand consumer behavior, preferences, and industry trends. This research informs decisions about target audiences and messaging.
• Collaborate with the marketing team to develop comprehensive marketing strategies that align with the company's goals.
• Help allocate marketing budgets wisely by determining which channels and campaigns are likely to yield the best results. They consider cost-per-acquisition (CPA) and return on investment (ROI) when making budget decisions.

Sales Prospecting/Client Acquisition:

• Identify and research potential clients for souvenir design contracts, including tech event organizers, schools, and event planning companies.
• Initiate and maintain contact with potential clients through email, phone calls, and social media to establish rapport and discuss their souvenir needs.
• Craft compelling outreach messages and presentations to effectively convey the value of our design services.
• Help coordinate and manage events where our fashion items can be showcased or used as souvenirs.

Requirements

• Candidates should possess a Bachelor's Degree qualification with 0 - 1 year of work experience.
• Some experience in sales and event management is a plus.
• Strong communication skills and creativity.
• Self-motivated with the ability to work independently.
• Passion for fashion and an understanding of Ankara pieces is a bonus.
• Must be available to visit the office once a week for video content creation (transportation and feeding provided).
• Must be based in Lagos, Nigeria.
• Possess a working laptop and reliable internet connection for remote work.
• Experience with social media platforms and content creation.

Benefits

• Gain valuable experience in digital marketing and the fashion industry.
• Opportunity to earn commissions based on sales targets achieved.
• Flexible remote work arrangement.
• Supportive team and mentorship from the Brand Manager.

Compensation

• Base Salary: 50,000 NGN per month
• Commission: 5% to 10% based on achieved sales targets
• Monthly Data Plan: 10,000 NGN per month
• Transportation Allowance: To support your weekly visits to our office for video shoots, model collaborations, and image concept creation, we provide a transportation allowance to cover your commuting expenses.
• Feeding Allowance: We understand the importance of staying energized during your office visits. Therefore, we provide a feeding allowance to ensure you have a meal during your time at the office.

Note

• While we are open to considering candidates from various locations, we prefer candidates based on the mainland [Yaba, shomolu, Surulere, Palmgroove, Oworoshoki, Ifako, Diya Street Gbagada]. However, we encourage all qualified candidates to apply, regardless of their location.
• We encourage candidates of all backgrounds to apply.
• If you are a creative and enthusiastic individual looking to kick start your career in digital marketing and have a passion for fashion, we would love to hear from you.