Group Head, Account Planning/Strategy

TBWA/Concept was formerly known as Concept Unit. The company was founded in 1984 and is based in Lagos, Nigeria. TBWA/Concept Limited is a subsidiary of TBWA Worldwide.

TBWA/Concept Limited is a firm that helps brands find strategic and creative white space through the power of 'Disruption'. We are a media-neutral ideas company, we also operate as an advertising and marketing agency.

We are recruiting to fill the position below:

Job Position: Group Head, Account Planning/Strategy
Job Location: Lagos

Job Description

• Reporting to the Business Director, he/she will be responsible for Interpreting consumer insights that drive communication strategy, and translates into effective marketing communication plans.

Specific Responsibilities

• Reset the Planning and Strategy function to be in alignment with Agency’s new vision as the Growth Agency that offers effective solutions
• Learn, understand and apply Agency proprietary tool in achieving the Agency vision
• Initiate and drive the production of proactive and innovative communications and othe brand- building solutions across all accounts
• Ensure effective application of Account Planning techniques for idea generation, creative briefing through to creative execution.
• Develop an impact measurement Metrics /evaluation method to check Agency effectiveness in view of the Growth positioning.
• Sharpen the planning skills of every member of the team by constantly sharing planning knowledge and new methodologies.
• Take responsibility for team development, performance and motivation.

Requirements

• Analytical, numerate and deeply interested in consumer behavior
• Keenly aware of the most up to date initiatives in brand strategy and consumer communications.
• Possess communication skills - verbal & writing
• Passionate about creative process and how communication works in marketing.
• Ability to inspire others
• Possess good leadership and strong interpersonal skill.
• Experience: 7 - 10 years and above in marketing communication.

Interested and qualified candidates can also send their CV's to:  or somomeji@tbwaconcept.com