Marketing and Communications Manager

Knowledgepool Consulting Limited - Our client, a reputable Microfinance Bank with international background, requires career driven, honest and intelligent candidate to join its team in the position below:

Job Position: Marketing and Communications Manager
Job Location: Ibadan, Oyo

Duties and/or Principal Responsibilities
Strategic Marketing:

• Define the marketing mix per segment and provide data & insight to support business development strategy
• Development of the annual marketing plan
• Propose and monitor the validated marketing budget
• Define and manage the customer journey across each product segment and propose adjustment based on the customer experience
• Development and refinement of marketing goals, pricing strategies, promotional activities and branding in consultation with staff and clients.
• To build unique selling propositions and differentiators for the products and provide support to boost sales of each of the product in the market

Customer Service:

• To deliver a customer experience that evokes a sense of ownership, acceptance and belonging for the target market
• Prepare report and continuous indicators for measuring customer service delivery to EXCO & branches and follow-up on the action plan
• Regular surveys, feedback sessions and events to measure levels of satisfaction or dissatisfaction of customers
• Monitor client retention rates and organize regular customer engagements
• Design, implement and monitoring of customer reward and loyalty schemes to sustain customer base and encourage referrals
• Ensure high quality customer service standard for the network

Brand Management:

• Building and sustaining a reputable image for the brand within identified markets to gain favourable market share and gain customer trust & loyalty for the brand.
• Maintaining a visible brand identity by ensuring uniformity for internal & external branches based on the
• Group brand manual. Ensure that the brand is visible, positive and compliant on all material/support
• Animate the brand ambassador campaign for the branch network

Advertising & Commercial Communication

• To develop messages and speeches which talk to each segment for each product and services
• To create communication materials
• To manage media planning and media buying for communication materials
• Monitor & evaluate the impact of each media campaign
• Below the line communication : Organize road shows, tradeshows and market storms to create awareness for products and services

Research & Studies:

• To provide relevant industry related information that may guide the development and introduction of tailored and innovative products for target markets.
• Market count, background research and zoning for network expansions
• Mystery shopper activities to measure brand acceptance and collect feedback on brand perception and acceptance
• Mystery shopper activities to monitor competition and stay up-to-date with trends to strategically position ourselves favorably within existing and new markets
• Direct market analysis and research to identify trends and opportunities in the industry
• Competitor watch and monitoring

Events & Sponsorship:

• Organize and participate in social events that support each product/brand objective and will create an avenue for target market to connect emotionally with the Advans brand.
• Organize & partner events that support bank's objectives for clients, products, services/brand all through the year
• Organize internal events to sustain customer loyalty and brand love
• Develop and participate in corporate social initiatives to provide support and development for host communities within the environment

Internal Communication:

• To ensure all Staff are up-to-date on internal activities, events, awards or social initiatives
• Maintaining Staff interaction and contribution through publication of news and motivational pieces on the intranet.
• Direct the creation of internal communications, press releases and speeches compliant with brand standards for all internal & external communication by standard

Corporate Communication:

• To ensure all stakeholders (external public) are provided up-to-date information on product, services and industry related updates.
• To ensure website has up-to-date information on brand, product & services
• Search engine optimisation

Social Performance Monitoring:

• Monitoring and collate information for social performance monitoring
• Provide reports and update to the SPM champion at the board

Qualification and Requirements
Qualification/Education:

• University Degree in Business, Marketing, Communications or Public Relations
• Other Relevant Professional Qualifications

Work Experience:

• 7+ years in professional B2B or B2C marketing and marketing communications experience with at least 3years in management position

Remuneration

• Very Attractive

Interested and qualified candidates SHOULD also send their CV's to: knowledgepoolconsultinglimited@gmail.com