Marketing Manager Job at Bookminders Nigeria

Bookminders Nigeria is currently recruiting suitably qualified candidates to fill the position below:

Job Position: Marketing Manager
Job Location: Lagos
Employment Type: Full-time

Job Brief

• We are looking for an experienced marketing manager to drive the success of effective marketing, advertising, and promotional activities of a forex brokerage firm. An ideal candidate should be an exemplary team leader, very strategic, knows the market and consumers well, and have experience driving growth.

Job Responsibilities

• Present, promote and sell products using solid arguments to existing and prospective customers/clients.
• Follow and analyze market trends to position products.
• Develop product marketing strategies (pricing, advertising, product launching).
• Craft compelling messages across marketing channels (landing pages, ad campaigns).
• Build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.
• Acquires new customers by reaching out to leads.
• Researches customer’s individual or business purchase needs.
• Perform cost-benefit and needs analysis of existing/potential customers to meet their needs.
• Reach out to customer leads through cold calling.
• Makes recommendations for the customer.
• Expedite the resolution of customer problems and complaints to maximize satisfaction.
• Work to meet all established sales targets and outcomes within schedule.
• Coordinate sales effort with team members and other departments.
• Supply management with reports on customer needs, problems, interests, competitive activities, and potential for new products and services.
• Maintains documentation of customer contact and account updates queries.
• Keep abreast of best practices and promotional trends.
• Continuously improve through feedback.
• Process improvements, new product and services development ideas, to achieve incremental cross-sell/increased share of wallet.
• Ensure utilization levels are consistently maintained at a high level.
• Regularly liaise with internal and external customers to promote banks Trade Finance business.
• Undertake training of the relationship teams wherever necessary to promote Trade Finance.

Requirements and Qualifications

• Bachelor’s degree in marketing or relevant field.
• Strong experience in sales and marketing.
• Some understanding of the Financial markets, especially Foreign exchange market.
• Good data thinking and input-output awareness, good at constantly optimizing marketing strategies based on market research and operational data analysis results.
• Exceptional customer service, friendly personality and positive attitude.
• Excellent communication skills and willingness to work as part of a team.
• Proficient in Microsoft Office.
• Working knowledge of CRM systems.
• Good understanding of market research techniques, data analysis and statistics methods.
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
• Solid knowledge of website analytics tools (e.g., Google Analytics, Web Trends)..
• Up-to-date with the latest trends and best practices in online marketing and measurement.

Skills:

• Ability to follow instructions and procedures.
• Ability to negotiate and sell proactively.
• Aptitude to gain extensive product knowledge.
• Effective time management skills.
• Relationship management skills and openness to feedback.
• Strong work ethic and integrity.
• Demonstrable experience in marketing together with the potential and attitude required to learn.

Method of Application
Interested and qualified candidates should send their CV and Cover Letter to: bookmindersng@gmail.com using the Job Title as the subject of the email.