Marketing Manager Job at Ignite Energy Access

Ignite Energy Access is an Abu Dhabi-based leader in distributed renewable energy solutions, dedicated to providing affordable, reliable, and sustainable electricity to underserved communities across Africa. Now operating across 12 countries and serving over 15million people. Through innovative technology, scalable business models, and impact-driven financing, Ignite Power is transforming lives, fostering economic growth, and driving the continent’s clean energy transition.

We are recruiting to fill the position below:

Job Position: Marketing Manager

Job Location: Lagos

Job Purpose / Mission

• The Marketing Manager leads the development and execution of grassroots and field-driven marketing initiatives that drive customer acquisition, retention, and brand visibility across Nigeria.
• The role manages the Lagos-based marketing team and spends significant time in the field to understand customer behaviour, support regional execution, and ensure campaigns resonate with our B2C market.
• This position enables commercial success by designing and implementing marketing strategies and promotions that strengthen Sales performance, improve Credit repayment behaviours, and enhance Customer Experience outcomes.
• The role collaborates closely with Sales, Credit, and CX teams to ensure marketing activities effectively support organisational goals and market growth.

Responsibilities
Grassroots Marketing Strategy & Execution:

• Develop and execute high-impact grassroots marketing strategies, campaigns, and promotions that drive sales, strengthen customer engagement, and improve product and brand awareness.
• Ensure initiatives reflect deep knowledge of B2C markets and resonate with customers across diverse communities in Nigeria.
• Monitor campaign performance, analyze data, and recommend improvements to maximize ROI and accelerate growth.

Commercial Alignment & Business Support:

• Partner closely with Sales, Credit, and Customer Experience teams to design marketing initiatives that directly support commercial priorities, customer acquisition, repayment behaviour, and customer retention.
• Provide targeted campaign support for Credit within priority regions and aid CX-led initiatives to improve customer experience when required.

Lead Generation & Market Activation:

• Oversee the full lead generation ecosystem (online and offline), ensuring high-quality, high-conversion leads reach field teams.
• Strengthen processes, messaging, and tools that support lead quality, follow-up discipline, and field conversion efficiency.

Brand Management & Messaging Cohesion:

• Own and champion consistent brand messaging, positioning, and key value propositions across field teams, ensuring total alignment with the company’s mission and customer promise.
• Build and protect brand equity across all markets and customer touchpoints.

Customer Segmentation & Value Proposition Development:

• Define and refine customer segments, needs, and motivations.
• Translate product and service offerings into clear, relatable value propositions that drive adoption and build loyalty.

Events, Visibility & Communications:

• Plan and execute national and regional event strategies that raise the organization’s visibility, strengthen partnerships, and support commercial objectives.
• Manage national and international communications, including media relations, PR campaigns, community engagement, and thought-leadership content.

Collaboration on Physical Brand Experience (Service Centers & Offices):

• In collaboration with the Customer Experience team, ensure service centers present a strong, consistent brand identity and customer-friendly environment.
• Partner with the Admin/Facilities team to maintain brand-aligned office environments across all locations, ensuring visual consistency and a positive internal experience.

Budget & Vendor Management:

• Develop and manage the marketing budget to ensure efficient allocation of resources and strong ROI.
• Oversee relationships with marketing agencies, designers, media partners, printers, and other suppliers to ensure cost-efficiency, quality, brand consistency, and compliance with standards.

Research, Insights & Data-Driven Marketing:

• Use customer insights, regional trends, campaign data, and competitor intelligence to shape strategy, refine messaging, and guide future marketing investments.
• Develop frameworks for disseminating insights to internal stakeholders.

Qualifications & Experience

• Bachelor’s degree in Marketing, Communications, Business, or a related field; MBA is an added advantage.
• Minimum of 8 years of marketing experience, including at least 3 years leading a marketing team.
• Proven experience developing and executing strategic marketing plans within a high-growth B2C organization (technology, FMCG, or similar).
• Demonstrated success in field and below-the-line (BTL) marketing, product launches, brand management, and corporate communications.
• Experience leveraging customer analytics, segmentation, and insights to drive campaign performance and business growth.

Core Competencies & Skills:

• Strategic Thinker: Able to translate business priorities into actionable marketing strategies that resonate with diverse customer segments.
• Creative & Innovative: Strong storytelling ability; able to express value propositions in simple, relatable, and compelling ways for customers and internal teams.
• Strong Communication Skills: Excellent written, verbal, and presentation skills; able to craft clear narratives and represent the brand confidently.
• Brand Builder: Demonstrated success in building, protecting, and growing brand equity in a competitive market.
• Customer-Centric Mindset: Ability to design and execute marketing initiatives that deeply connect with rural and peri-urban communities for market penetration.
• Data-Driven Marketer: Skilled in analyzing marketing performance, extracting insights, and making evidence-based recommendations.
• Collaboration & Stakeholder Engagement: Effective working with cross-functional teams (Sales, CX, Product, Credit, Admin) to deliver integrated marketing outcomes.
• Execution Excellence: Able to manage multiple projects, vendors, and timelines in a fast-paced environment while maintaining high-quality standards.
• Adaptable & Resourceful: Thrives in dynamic environments, able to navigate ambiguity, solve problems creatively, and act with urgency.

Behavioural Attributes:

• High level of professionalism, creativity, and emotional intelligence.
• Strong organizational and planning capability.
• Ability to influence without authority and build relationships across all levels.
• Resilient, proactive, and solution-oriented.

Method of Application 
Interested and qualified candidates should send their updated CV to: talent-ng@igniteaccess.com using the Job Position as the subject of the mail.