Product Manager Job at Profiliant Development Resources

Profiliant Development Resources Limited is the leading B2B sales & marketing consultancy serving blue-chip clients across the Middle East & Africa.

Profiliant is an acclaimed Workplace Performance Improvement (WPI) organization focusing on solutions that improve Leadership & Team performance in areas like Strategy, Individual/Team Productivity, Sales, Business Development and Customer Service.

Profiliant Development Resources Limited is  recruiting to fill the position of:

Job Title: Product Manager

Location: Lagos

Job Description

• The Product Manager is responsible for developing and executing the brand plans and marketing programs, whilst adhering to global guidelines and ensuring brand objectives are achieved.

Responsibilities

• Developing and implementing annual brand plans in accordance with global strategies.
• Establish good working relationship; develop strong customer and sales relationships.
• Providing clear consumer insights (consumer needs, segmentation and value proposition).
• Creating value by building brand equity with the consumer targets, whilst creating below the line tools to achieve sales objectives.
• Agreeing objectives with sales team, jointly developing marketing and brand plans for channels and key accounts.
• Building and activating the respective brands in the trade (planning and executing tailored events, promotions).
• Developing and implementing activities to recruit new consumers in close cooperation with sales teams.
• Monitoring and evaluating key programs with recommendations for future action.
• Leading local promotional development (objective setting, implementation and post-evaluation).
• Acting as a Brand ambassador internally and externally: Sales Force, Trade, Consumers, Public Relations Agencies, Press, etc.
• Managing individual T&E budget in the most professional manner and operating at all time with high level of integrity
• Support to Brand Manager:
• Developing PR plans, setting objectives and ensuring post evaluation.
• Ensuring that local PR activities and messages are in line with brands strategies

Requirements

• Minimum of second class lower degree.
• 3-5 years relevant sales/product management experience.