Product Marketing Instructor Job at AltSchool Africa

AltSchool Africa is an Edtech product, an alternative to school, launched with the sole motivation to increase employability and reduce unemployment by helping Talents in Africa jump-start a career in Tech. With AltSchool Africa, everyone can benefit from the myriad of opportunities available in Tech. At AltSchool Africa we pride ourselves on possessing a culture of execution that caters to wavemakers rather than wave riders. If you're interested in joining a diverse and dynamic team that values speed, continuous improvement, focus, accountability, and are on an impact mission, you'll feel right at home at AltSchool Africa.

We are recruiting to fill the position below:

Job Position: Product Marketing Instructor

Job Location: Lagos
Employment Type: Contract

Job Role
As an instructor, you will play a pivotal role in the educational journey of our learners by providing comprehensive support and guidance. Your core duties will include:

• Live Classes: Instructors are required to hold live classes weekly, scheduled in the evenings, to facilitate interactive learning experiences and engage with students in real-time.
• Student/Slack Support: Offer learning-related assistance and support to students via Slack and other communication platforms.
• Office Hours: Conduct regular office hours to provide academic support and address learners' questions and concerns.
• Assessment: Develop assessment questions, grade learners' work, and provide constructive feedback to help them improve.
• Curriculum Review Committee: Participate in periodic efforts to review and improve the curriculum for your area of specialization.

Skills and Qualifications

• You have at least 4 years of industry experience with product marketing.
• You are eager to shape the skills, minds, and trajectories of the newest generation of product marketers.
• You are the person that your learners see as a career mentor and can easily reach out to when they need help. 
• You have fluency in the following topics: Google Analytics, Google AdWords, current social media outlets, paid social media advertising, customer segmentation targeting and tracking, community management, and email marketing.

Preferred:

• Experience teaching remotely and use of requisite tools (i.e., video conferencing, messaging, etc.).
• Backgrounds in adult learning, pedagogy, and curriculum development.

Core Technical Skills
Proficiency in Marketing Tools:

• Expertise with CRM software like HubSpot, Salesforce, or similar platforms for managing customer relationships and tracking marketing efforts.
• Advanced experience with SEO tools such as Google Analytics, SEMrush, Moz, and Ahrefs for optimizing search engine visibility.

Digital Marketing Mastery:

• Extensive knowledge of digital marketing channels, including social media, email marketing, PPC, and content marketing, with a proven track record of successful campaigns.
• High proficiency in using and optimizing advertising platforms like Google Ads, Facebook Ads, LinkedIn Ads, and programmatic advertising platforms.

Market Research and Analysis:

• Extensive experience with both qualitative and quantitative market research techniques and tools for gathering deep consumer insights.
• Strong analytical skills to interpret market trends, competitive landscape, and consumer behavior, and translate them into actionable marketing strategies.

Content Creation and Management:

• Advanced skills in content marketing strategies, including developing high-quality content for various platforms.
• Proficiency in using CMS platforms like WordPress, as well as content management tools for planning and executing content strategies.

Product Marketing Strategies:

• In-depth understanding of product lifecycle management, from market research and product development to launch and post-launch analysis.
• Proven ability to develop and execute go-to-market strategies, positioning, and messaging that resonate with target audiences.

Soft Skills:

• Communication: Ability to clearly articulate complex marketing concepts and strategies to learners with diverse backgrounds.
• Curriculum Design: Experience in creating comprehensive course outlines and detailed teaching materials for maximum engagement and learning.
• Pedagogical Skills: Knowledge of virtual teaching methodologies and tools, 
• Teamwork: Proven ability to collaborate effectively with cross-functional teams.
• Adaptability: Ragerness to continuously update the curriculum and teaching methods.

Specialized Skills:

• Growth Hacking: Deep understanding of growth hacking techniques and metrics for driving rapid user acquisition, engagement, and retention.
• Data-Driven Marketing: Advanced experience in leveraging data analytics to inform and optimize marketing strategies, measure campaign effectiveness, and drive continuous improvement.
• B2B and B2C Marketing: Thorough understanding of both B2B and B2C marketing strategies, with the ability to teach the specific nuances and approaches required for each.
• Industry-Specific Knowledge:
• Specialized knowledge and experience in marketing within specific sectors like technology, healthcare, finance, or other relevant industries, providing contextual learning for students.