Product Marketing Officer Job at Brass Technology Nigeria Limited

Brass provides simple, yet powerful current account services, tools and support to help you grow your business. With Brass, you can open a free account for your business in 10 minutes. Our simple mission is powering local businesses with the right tools to help them succeed and grow at a very low cost. We provide fine financial services to businesses, help entrepreneurs understand their revenue and cost.

We are recruiting to fill the position of:

Job Position: Product Marketing Officer

Job Location: Lagos

Introduction

• We have introduced a different kind of business banking that ultimately empowers local businesses with the right tools to help them succeed and are currently expanding our operations across Africa and beyond.

Role

• If you are both creative and strategic thinker passionate about developing high-impact products communications and customer engagement initiatives, this is the job for you!
• We are looking for an ambitious Product Marketing professional to join our team and help us take our sales and marketing process to a whole new level!
• Your goal will be to develop and implement the most profitable plans to position and promote our products.

Responsibilities

• Develop and execute an effective growth enablement strategy
• Develop buyer personas and positioning for our products
• Translate technical details into benefits for the user
• Craft compelling messages across marketing channels (landing pages, ad campaigns)
• Test marketing product features, releases and ad copy
• Evaluate projects using relevant KPIs and feedback from existing and prospective customers
• Work with our awesome customers to create case studies and customer success stories
• Find our evangelists through relationships with sales reps and via social media, then nurture them and help them promote our cause
• Perform competitive research and help position Brass to win more customers
• Collect and analyze data that supports our solutions in the market to buyers
• Work closely and build long-term relationships with product, product and growth teams
• Keep abreast with new trends and best practices in the industry, sales and marketing especially within Africa

About You

• You have an MA in Marketing, Communications or a similar relevant field
• You have at least 3 years of working experience in Product Marketing & market analysis
• You have outstanding communication, presentation and leadership skills
• You have amazing organizational and time management skills
• You have sharp analytical and problem-solving skills with a keen eye for detail
• You are a creative thinker with a vision
• Background in design and copywriting is a plus
• You are deeply familiar with product marketing tactics (e.g. integrated marketing campaigns)
• You have a working knowledge of web analytics tools (Google Analytics, WebTrends).