Sales & Digital Marketing Executive Job at Tivana Workforce
Tivana Workforce is a workforce solutions company that provides services and solutions that empower people and businesses to succeed in an ever-evolving marketplace.
We are recruiting to fill the position below:
Job Position: Sales & Digital Marketing Executive
Job Location: Abuja (FCT)
Employment Type: Full-time
Job Summary
- A Sales & Digital Marketing Executive combines traditional sales skills with digital marketing expertise to drive customer acquisition, revenue growth, and brand awareness.
- This hybrid role focuses on leveraging digital platforms to generate leads, convert prospects into customers, and maintain strong client relationships while implementing online marketing strategies.
Responsibilities
Sales:
Lead Generation and Prospecting:
- Identifying potential clients through online and offline research.
- Generating leads using digital tools like LinkedIn, email marketing, and CRM systems.
- Networking at events or through referrals to build a customer base.
Client Engagement and Relationship Building
- Engaging with potential clients to understand their needs and propose suitable products or services.
- Building and maintaining relationships with new and existing customers.
- Following up on leads and inquiries to convert prospects into buyers.
Sales Target Achievement:
- Meeting or exceeding individual and team sales quotas.
- Presenting and demonstrating products/services to close deals.
- Negotiating pricing and contracts with clients to finalize sales.
Reporting and Analysis:
- Documenting sales activities, client interactions, and outcomes.
- Generating sales performance reports and sharing insights with management.
Digital Marketing:
Campaign Development and Management:
- Planning and executing digital marketing campaigns across platforms like Google Ads, Facebook, Instagram, LinkedIn, and email.
- Creating and managing social media content to engage audiences and attract potential leads.
Content Marketing:
- Developing blogs, videos, graphics, and other multimedia to promote products or services.
- Optimizing content for SEO to drive organic traffic and improve visibility.
Lead Nurturing and Conversion:
- Running email marketing campaigns to nurture leads and keep customers engaged.
- Using landing pages, call-to-action buttons, and digital ads to capture and convert leads.
Data Analysis and Performance Tracking:
- Monitoring campaign performance using tools like Google Analytics, social media insights, and CRM software.
- Adjusting strategies based on metrics like engagement rates, click-through rates (CTR), and conversion rates.
Trend Monitoring and Innovation:
- Staying updated on the latest digital marketing trends and tools.
- Exploring new strategies to optimize customer acquisition and retention through online channels.
Requirements
Educational Qualifications:
- Bachelor’s Degree in one of the following fields: Marketing, Business Administration. Communications, Digital Marketing, Sales or related disciplines.
Professional Experience:
- Sales Experience: At least 1-3 years of experience in sales, business development, or account management.
- Proven track record of meeting or exceeding sales targets.
Digital Marketing Experience:
- Experience in running digital marketing campaigns (social media, Google Ads, SEO, email marketing, etc.).
- Familiarity with e-commerce platforms, if applicable.
Method of Application
Interested and qualified candidates should send their CV to: tivanaworkforce@gmail.com using the Job Position as the subject of the mail.
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