Social Media and Communications Executive Job at Sendbox

Sendbox is a vibrant and innovative logistics and e-commerce solutions provider, revolutionizing how businesses and individuals connect to seamless shipping and delivery services. We help merchants with local, national, and international deliveries at the most affordable rates. With a commitment to growth and excellence, we are reshaping the logistics landscape in Africa and beyond.

We are recruiting to fill the position below:

Job Position: Social Media and Communications Executive

Job Location: Lagos, Nigeria
Job type: Full-time - On site
Category: Growth And Communications

Job Description

• We are seeking to recruit a creative and analytical Social Media and Communications Executive to join our team.
• This role involves overseeing our social media strategy, managing communication efforts, creating engaging content (emails, posts, graphics, videos, etc.), and participating in digital marketing activities.
• The ideal candidate must have an excellent understanding of social media trends and analytics with a passion for digital storytelling while focusing on driving traffic, increasing conversions, and improving customer engagement.
• Ultimately, you will be responsible for handling our online presence and ensuring a high traffic and engagement rate.

Responsibilities

• Develop and execute social media strategies and campaigns to enhance brand visibility and engagement across all platforms (Facebook, Twitter, Instagram, LinkedIn, Google, Email, TikTok, etc.)
• Create and manage the content calendar for all social media platforms (Facebook, LinkedIn, Instagram, TikTok, etc.) to grow Sendbox’s presence and maximize engagement.
• Monitor and respond to social media interactions, ensuring timely communication with our audience and monitoring customer reviews
• Launch optimized online ads through Google Adwords, Facebook, etc., and measure performance using Web analytics tools (Buffer, etc.)
• Prepare social media marketing and campaign budgets.
• Present weekly reports to management on activities and metrics based on social media/marketing insights.
• Foster online community growth by initiating conversations and engaging with users and followers.
• Organize and participate in social media events, webinars, or contests to drive engagement.
• Collaborate with other departments to gather insights and information and ensure content is aligned with the company goals.
• Identify opportunities for sponsored content, partnerships, and influencers to enhance brand reach.
• Acquire insight into online marketing trends and provide suggestions for improvement.
• Provide crisis communication responses and recommendations when necessary.
• Other related tasks as assigned.

Skills and Qualification

• A Bachelor's Degree, preferably in Business, Marketing, communication, and other related fields. 
• Minimum of 3 years of proven work experience in related roles—social media management, content creation, digital marketing, etc. Experience with e-commerce/logistics businesses (B2C) is desirable.
• Excellent written and verbal communication skills, with the ability to create compelling content for various digital platforms.
• Proven experience in setting up, monitoring ads and campaigns, as well as using analytical tools (such as Buffer, Google Analytics, NetInsight, WebTrends, etc.) to track and analyze performance.
• Proficiency with design tools, especially Canva and Adobe Express, is required.
• Proficiency with graphics and video design software (e.g., Adobe Photoshop, Illustrator) is desirable.
• Project management and organizational skills, with the ability to prioritize tasks and meet deadlines.
• Creative thinking and problem-solving abilities to develop innovative marketing strategies.
• Ability to work independently and as part of a team, with a collaborative and proactive mindset.