Social Media Manager Job at Optimist Group

Optimist Group is a 360 multimedia and asset management company offering premium audiovisual content development, production & broadcast, equipment leasing services for media and non-media assets, training and consultancy.

We are recruiting to fill the position below:

Job Position: Social Media Manager

Job Location: Benin, Edo
Employment Type: Full time

Job Description

• We are is in search of creative and driven individuals to join our team as Social Media Managers.
• This role offers an exciting opportunity to shape our online presence, engage our audience, and craft compelling narratives across various social platforms.
• Whether you're a digital trendsetter or a data-driven strategist, we welcome candidates who possess a passion for storytelling and a knack for fostering meaningful online connections.

Responsibilities

• Develop and implement a comprehensive social media strategy aligned with the organization's goals and brand identity.
• Create, curate, and schedule engaging content across social platforms, including text, image, and video posts.
• Collaborate with the marketing team to integrate social media efforts with overall marketing campaigns.
• Analyze and report on social media metrics, using insights to refine strategies and improve performance.
• Stay current with social media trends, algorithms, and best practices to ensure optimal reach and impact.
• Monitor social media channels for trends, conversations, and opportunities to engage with the audience.
• Respond to comments, messages, and inquiries in a timely and authentic manner.
• Foster community growth and engagement by interacting with followers and influencers.
• Manage social media advertising campaigns, including targeting, budgeting, and performance tracking.
• Implement crisis management procedures when necessary to address negative feedback or situations.

Requirements

• Bachelor's Degree in Marketing, Communications, Business, or a related field. Relevant certifications are a plus.
• Proven experience as a Social Media Manager or in a similar role, with a portfolio showcasing successful campaigns.
• Familiarity with various social media platforms and their respective best practices.
• Data-driven mindset with the ability to analyze metrics and adjust strategies accordingly.
• Creative thinking and a keen eye for visual aesthetics.
• Proficiency in using social media management tools and analytics platforms.
• Strong writing skills with the ability to create engaging and compelling content.
• Excellent organizational skills to manage multiple campaigns and platforms effectively.
• Strong interpersonal skills and the ability to work collaboratively with cross-functional teams.