Social Media Manager Job at Windsor Gallery

Windsor Gallery is a dynamic artistic space dedicated to promoting contemporary art through engaging art gallery events and a curated art collection.

We are recruiting to fill the position below:

Job Position: Social Media Manager
Job Location: Adeola Odeku, VI, Lagos
Employment Type: Full-time

Description

• We are seeking a dynamic and creative Social Media Manager to elevate our online presence and engage our target audience.
• The ideal candidate will be passionate about art and thehospitality industry, have a keen eye for visual storytelling, and possess a strong understanding of social media platforms and digital marketing trends.

Responsibilities

• Develop and implement a comprehensive social media strategy aligned with the resort's overall marketing goals.
• Conduct regular social media audits to identify areas for improvement and optimize performance.
• Stay uptodate with industry trends and emerging social media platforms.
• Collaborate with the marketing team to create and curate content that resonates with our target audience.
• Actively engage with our followers by responding to comments, messages, and reviews in a timely and professional manner.
• Foster a strong online community by encouraging usergenerated content and running interactive campaigns.
• Create engaging and visually appealing content, including photos, videos, and written copy, that highlights the resort's unique offerings, experiences, and ambiance.
• Develop a consistent brand voice and tone across all social media channels.
• Monitor brand reputation and address any negative feedback promptly and effectively.
• Manage and optimize our social media profiles on platforms such as Instagram, Facebook, Twitter, TikTok, and LinkedIn.
• Schedule and publish content to maximize reach and engagement.
• Analyze social media analytics to track performance and identify opportunities for improvement.
• Develop and execute paid social media advertising campaigns to drive brand awareness, website traffic, and bookings.
• Track and measure the effectiveness of paid campaigns to optimize ROI.
• Identify and collaborate with relevant influencers to promote the resort and reach a wider audience.
• Manage influencer partnerships, including contract negotiations, campaign execution, and reporting.

Qualifications

• Bachelor's Degree in Marketing, Communications, or a related field.
• Proven experience in social media marketing, preferably in the hospitality industry.
• Strong understanding of social media platforms and analytics tools.
• Excellent written and verbal communication skills.
• Creative and innovative mindset with a passion for storytelling.
• Ability to work independently and as part of a team.
• Strong attention to detail and organizational skills.
• Proficiency in photo and video editing software (e.g., Adobe Creative Suite).