Social Media Marketing / Content Specialist (Female) Job at Precise Lighting
Precise Lighting celebrates launching of lighting experience, designing and distributing decorative lighting around Nigeria. You can find our Head Office in Lagos State, Nigeria. Everything begins at Precise Lighting HQ, from buying through to distribution. Even our dedicated customer support team are here!
We pride ourselves on our fast delivery service, our extensive choice of products and great value for money. Sourcing traditional designs together with new ideas and inspirations we pride ourselves on bringing you the best in lighting design. Our in-house design and buying team work non-stop to bring you the best in lighting, sourcing top quality products and designs inspired by the latest interior trends. Our designs are then produced together with our partner factories around the world.
We are recruiting to fill the position below:
Job Position: Social Media Marketing / Content Specialist (Female)
Job Location: Lagos
Employment Type: Full - Time
Job Overview
- A Social Media Specialist is required to manage an organization’s online presence by developing a strategy, producing good content, analyzing usage data, facilitating customer service and managing projects and campaigns.
Job Description
- Creating content, including text posts, videos and images for use on social media
- Promoting products, services and content over social media, in a way that is consistent with an organization’s brand and social media strategy
- Scheduling social media posts using applications such as Hootsuite and Tweet Deck
- Interacting with customers and dealing with customers’ inquiries
- Developing new social media strategies and campaigns
- Managing a budget to be spent on promoting social media posts and pay-per-click (PPC) advertising
- Keeping track of data and analyzing the performance of social media campaigns
- Collaborating with colleagues from across Digital related departments such as; content writers, graphic designers, web developers, videographers etc. to ensure branding is consistent
- Meeting with clients and other stakeholders (such as social media influencers). These meetings may involve pitching potential marketing campaigns.
- Produce well-researched content for publication online and in print
- Organize writing schedules to complete drafts of content or finished projects within deadlines
- Utilize industry best practices and familiarity with the organization's mission to inspire ideas and content
- Communicate and cooperate with a writing team, including content/digital manager, editors, and web publishers
- Follow an editorial calendar, collaborating with other members of the content production team to ensure timely delivery of materials
- Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs
- Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement
- Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results
Requirements
- Bachelor's Degree in Mass Communication, Marketing or other related fields
- 3 - 5 years of demonstrable experience as a social media manager
- Excellent knowledge of social media platforms
- Solid knowledge of SEO, keyword research and Google Analytics
- Experience designing and creating visual content
- Experience using publishing tools such as Hootsuite.
- Advanced knowledge of content creation tools like; Canva, Adobe, After Effects, Photoshop and other video editing tools.
- Adaptable attitude, innovative and open to learning new tips and tricks in the industry.
- Intermediate knowledge of Microsoft Office Suite
- Strong Verbal and Written Communication skills.
- Must reside within Lekki/Ajah axis
- Applicants must follow all our social handles " @precise lighting" to get acquainted with the organization!
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