Social Media Officer Job at LYD Consulting

LYD Consulting is a professional coaching and consultancy solutions committed to delivering transformational change. We are a firm of management consultants with a unique skill for assisting our clients in achieving superior performance in their business. Our bespoke interventions create sustainable change, enabling employees in corporate institutions to accomplish greater work in less time.

We are recruiting to fill the position below:

Job Position: Social Media Officer
Job Location: Lekki, Lagos
Employment Type: Full-time (Hybrid)

Job Summary

• The Social Media Officer is responsible for developing and implementing content marketing campaigns appropriate to the channels being used.
• Monitoring social media channels to respond appropriately to posts / comments, and identifying issues that require escalation.

Responsibilities

• Oversee and manage all social media accounts and pages.
• Develop creative ways to maximize content across platforms and media types.
• Develop a creative social media content calendar on a monthly or quarterly basis.
• Respond to any mentions over social media platforms and engage with the social media users
• Regularly monitoring the competitor social media sites and creating analysis report.
• Manages all social media channels and campaigns to sustain an engaging audience experience and to increase audience satisfaction.
• Researches and analyses social media trends, including social media ad revenue and web visitor data, to improve social media presence and campaign efficacy.
• Create content to promote company blog on a weekly basis.
• Report social media performance through analytics weekly, monthly, and often per campaign analytics.
• Analyses social media campaigns with tracking systems to gather visitor
• Monitors and develops reports on competitor activity within social media spaces
• Analyse social media campaigns with tracking systems to determine areas for improvement
• Gather visitor’s data to understand consumer impression and make recommendations for new strategies.
• Stay up to date with current technologies and trends in social media.
• Develop innovative digital growth strategies to improve online visibility with reasonable returns-on-investment

Key Requirements

• Bachelor’s degree in Marketing, Advertising, Communications or a related discipline
• Minimum of two (2) years of work experience in a similar role.
• Passion for storytelling, a keen eye for detail, and the ability to produce engaging and high-quality content across various platforms
• Excellent writing, editing, and proofreading skills.
• Experience in creating engaging and impactful social media content shaped by insight (video, images, blog posts, storytelling, live video)
• Ability to write engaging, call-to-action focused ad copy and messaging
• Excellent knowledge of strong community management experience across all major social media channels (Facebook, Twitter, Instagram)
• Experience in using social media management tools such as Hootsuite etc.
• A solid understanding of the social media landscape, emerging channels and trends
• Understanding of SEO, web traffic metrics and social media KPIs
• Ability to think creatively about developing the social media channels
• Ability to create persuasive texts and ad copies.
• Eye for detail - maintaining accountability for every cash spent on our client campaigns.
• Self-motivated with a proactive approach to work and capable of working independently with minimal supervision
• Ability to work both independently and collaboratively in a team environment.
• Strong communication and interpersonal skills.