Area Sales Representative Job at BIC Nigeria

BIC® products are known and appreciated all over the world for their quality, their affordability and ease of use. The ballpoint pen, the pocket lighter, the one-piece shaver are all part of the daily lives of millions of consumers. These products make BIC® one of the best known international brands, present in 3.2 million retail outlets, in more than 160 countries. As we explore the tremendous opportunities ahead, we have a need for dedicated and dynamic employees to help build our team.

We are recruiting to fill the position below:

Job Title: Area Sales Representative

Job ID: 6742
Location: Lagos
Job Type: Full time


Job Description
Main Responsibilities / Tasks:

  • Generate sales order and ensure delivery of products in the assigned sales areas and outlets
  • Efficient retail redistribution of all LSNL/BIC products and effective coverage of relevant outlets in the assigned sales areas
  • Regularly review of performance with the regional managers and customers in line with agreed target.
  • Develop coverage Plan for the territory.
  • Seek new sales opportunities within designated sales areas.
  • Flawless implementation of SFA and other projects in sales areas.
  • Flawless promotion execution and POSM deployment.

Key Performance Indicators

  • Achieving sales targets; Volume and Value
  • Achieves coverage plan and number of new outlets listing
  • Frequency of orders and cash collection
  • Speed to shelf and high impact visibility
  • Strong Numeric and Weighted Distribution of LSNL/BIC products in region.

Complex Criteria
Professional skills:

  • R - Business and results oriented with proven negotiation skills
  • R - Able to identify new sales opportunities
  • D - Understand needs of customers and provide solution lead
  • R - Hard working, rigorous, well organized and able to work autonomously
  • R - Ability to complete assigned task within a short period of time
  • D - Analytic, accurate and quick interpretation of figures.

Personal skills:

  • R - A self-starter, working under their own initiative... and a completer/finisher
  • R - Ability to analyze and provide clear recommendations
  • R - Good communication skills (writing & verbal)
  • R - Build strong relationships with both key external and internal customers
  • R - Energy and passion for achievement of own commitments and delivering company objectives
  • D - Able to influence and persuade others to take a specific course of action.