Brand Communications Officer
Deola Sagoe is a fashion visionary with a unique approach to her craft that has endeared her to fans and followers all over the world. Using African fabrics, hand-woven materials, and contemporising almost-lost traditional African techniques, Deola designs present a unique vision and attitude for the modern woman.
We are recruiting to fill the position below:
Job Position: Brand Communications Officer
Location: Lagos
Report to: the Head, Public Relations & Marketing
Key Elements of the Role
- Support the Head, Public Relations & Marketing to define the strategic direction for the department which align with the overall strategic goals of the organization
- Create and implement a long-term communication strategy
- Formulate and implement public relations strategies
- Select and manage communications with external agencies as well as develop media marketing strategies and other non-campaign activities
- Provide strategic input and direction for the brand, developing style guides, templates, and other materials, developing non-campaign brands while keeping the company’s vision, mission, and objectives in mind; and advising internal and external stakeholders on issues relevant to the brand
- Be the company Brand Ambassador, develop a suite of brand materials for both internal and external use and working across all departments to ensure that work is created on brand
- Conduct a needs assessment of marketing materials for the organisation and support the implementation of creating identified materials
- Lead on brand awareness initiatives including the research and creation of public-facing documents, identifying partnership opportunities and attending meetings with potential partners when required
- Lead on internal communications initiatives including a monthly newsletter, coordinating the bi-annual staff conference and support HR with building momentum for staff events
- Identify and pursue partnership opportunities - for both brand awareness, etc
- Create a spreadsheet of awards opportunities for each financial year and develop a strategy for those awards the company would benefit from entering
- Create and maintain templates for brand materials used for external and internal use such as presentation slides, letterhead etc
- Ensure the delivery of consistent messaging and brand management throughout all external and internal communications, brand material and collateral
- Contribute to producing high quality, statements, articles, briefing materials and features material as well as other relevant content as required
- Serve as spokesperson for the organization as needed
- Manage company’s presence on social media
- Write blog posts, news articles, newsletters, website, annual report and other publications
- Monitor public opinion research related to the company’s work and incorporate polling insights into the organization’s communications
- Recommend improvements to internal processes and procedures and work collaboratively toward implementation
- Maintain the department’s intranet page and ensure that the Communications files and documents are organised and accessible
Desired Skills & Experience
- Bachelor’s degree/HND in Marketing, Advertising, or Communication
- A minimum of 3 years of demonstrable experience in advertising, marketing, pubic relation, media buying, digital marketing, relationship management is required
- Professional certification will be an added advantage
- Must be IT and media-savvy
- Experience with content development and strategic communications
- Experience serving as an organizational spokesperson for the media
- Ability to provide or recommend solutions to problems; show flexibility to assume additional responsibilities
- Ability to work and contribute positively in a team
- Outstanding interpersonal, communication and presentation skills, including the presence to deal effectively with diverse constituencies including senior management
- Ability to work well independently and as part of a team
- Project management experience and skills, including the ability to set priorities, work to tight and competing deadlines
- Business acumen and understanding of the retail industry
- Must have excellent writing and editing skills
- Excellent knowledge in marketing, market research, corporate communications
- Excellent poise, presence, and presentation skills
- Excellent verbal and written communication skills
- Excellent presentation skills
- Ability to coordinate external partners
- Self-starter with mature analytical skills and ability to work under pressure
- Ability to handle people, processes and products
- Innovative and forward thinking, with a track record of executing new ideas
- Excellent organisational skills with high level of attention to detail
- Good negotiation and persuasion skills
- A good working knowledge of Microsoft Office tools such as Word, Outlook and Excel
Compensation & Benefits
- N1.8m - N2m (Gross Annual Income)
- Medical Insurance
- Pension Contribution
- Telephone Allowance
Deadline
15th June, 2017.
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