Digital Marketing Officer Job at Parizzo RideShare

Parizzo RideShare, a fast-growing Ride-sharing company is beyond saving on transportation cost or making extra cash on routine trips, it’s about strengthening the human bond through pleasurable rides, positive contribution to the environment and promotion of good deeds.

We are recruiting to fill the position below:

Job Position: Digital Marketing Officer
Job Location: Remote

Job Summary 

• This is a full-time role for a professional with a strong background in digital marketing and brand management.
• You will be responsible for developing and executing marketing initiatives and SEO to drive traffic and strengthen brand presence across multiple platforms.
• You will also provide guidance to senior leaders, leveraging data and insights to shape the future of our digital footprints.

Key Responsibilities & Duties
Collaboration:

• Collaborate with senior leaders, marketing and communications peers to identify opportunities, set performance KPIs, and report on the ROI of all campaigns.
• Collaborate cross-functionally to ensure high-impact campaign delivery.
• Establish and enforce scalable workflows, RACIs, and quality bars to ensure speed, control, and consistency across teams and vendors.

Digital Marketing & Analytics:

• Maintain analytics across social and digital platforms to track user behavior, churn rates, campaign performance, and optimize budget allocation based on data-driven insights.
• Support software development and management, as required
• As required, and in partnership with IT and communications / marketing peers, integrate and manage all 3rd-party tools to create a seamless user experience.

Campaign Management & Execution:

• Plan and execute integrated marketing campaigns for promotions and service initiatives .
• Create and manage marketing budgets to ensure efficient resource allocation across all channels.
• Develop digital requirements for events, advertising, campaigns and outreach initiatives.

Reporting & Optimization:

• Work with the operations and IT Managers, deliver (at least) monthly performance reports on key metrics such as website traffic, churn rates, adoption rates, lead generation, advertising ROI, and social media engagement.
• Continuously analyze data to refine, optimize, and scale all marketing campaigns/efforte for maximum impact and efficiency.
• Maintain brand consistency across all channels and ensure aligned messaging.

Who you are

• 2+ years of proven work experience in growth marketing and/or mobility advertising
• Possesses the ability to get things done with constantly changing priorities, deadlines, and projects
• You can operate as a team player/coach if needed, and be a resource on the marketing team
• Familiar with managing complex and/or cross-functional projects from inception to execution
• Flexibility to travel 15% of the time.

Salary
N100,000 / month

Method of Application 
Interested and qualified candidates should send their CV to: fravingsconsulting@outlook.com using the Job Position as the subject of the email.

Note: Women are encouraged to apply.