Digital and Social Media Marketing Executive Job at Wazima Health

Wazima Health is Nigeria's leading integrated e-Health and telemedicine platform. If you desire to work in a fast paced environment, and experience rapid personal and career growth while making a tremendous impact on society's health, then we might be the company for you. We offer a truly entrepreneurial yet structured experience in a fast paced environment, with close work with our UK team. We operate a structured yet fun and easy-going work environment usually although you will be working remotely while Covid 19 remains a threat.

We are recruiting to fill the position of:

Job Position: Digital and Social Media Marketing Executive

Job Location: Victoria Island, Lagos
Employment Type: Full time

Job Description

• Lead the planning and execution of the digital marketing strategies to promote Wazima Health's services to customers.
• Plan, organize and manage all e-mail campaigns, events, social media pages and relevant creative content per the marketing calendar to drive traffic and increase conversions on the website.
• Manage online customer acquisition and retention programs including SEO, email, affiliate, and graphics and social marketing.
• Investigate, recommend and implement new enhancements that can increase revenue, brand awareness and improve overall customer experience by analyzing the results of ongoing efforts.
• Interview and recruit new staff and onboard them.
• Responsible for meeting or exceeding marketing revenue targets and developing plans to make up for any shortfalls in revenue
• Use Google Analytics and other business tracking tools to make strategic and tactical recommendations.
• Benchmark, measure and analyze results of online and offline marketing initiatives such as e-mail campaigns, events, promotions, SEO marketing, affiliate program and future online marketing initiatives.
• Cooperate with the web developers to make necessary changes in the website if necessary.
• Perform keyword research in coordination with Supermart business objectives to optimize existing content and uncover new opportunities.
• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
• Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific.
• Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers).

Qualifications

• Bachelor's degree, preferably but not necessarily in Marketing.
• 1-3 years working in SEO, Social Media Marketing and basic Graphics Design in a data-driven marketing team.

Additional Information:

• Ability to take a project, break it down into deliverables and due dates, assign responsibility to team members and follow through till the project is delivered on time.
• Proven SEO/SEM experience managing PPC campaigns across Google, Yahoo and Bing.
• Solid understanding of performance marketing, conversion, and online customer acquisition.
• Proven experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends, Google Adwords, Keyword Planner, Search Console).
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Proficiency in Graphics Designing, MS Excel, PowerPoint, and Word.
• Experience in generating and executing on marketing ideas.
• Understanding of our target audience and how to reach them
• Understanding of Lagos & Nigeria marketing terrain (Press, Communities, Events & Conferences, Social Media, etc.)

Method of Application
Interested and qualified candidates should send their CV to: vacancies@wazima.health using the "Job Title" as the subject of the email.