Digital Marketer / Content Creator Job at Uniccon Group

Uniccon Group is the home of innovative and customizable tech products to meet your needs. We combine world-class expertise, experience, and modern tools to scale up your productivity. Valuing and collaborating for the best services have kept us ahead of the market. Individuals, SMEs, organisation, and government agencies achieve more with us.

Uniccon Group owns Africa’s leading hub for STEM research, training, and solutions (STEMFocus). Research is the bedrock of our innovative services in the marketplace, payment gateway, workflow optimization, financial intel, cybersecurity, cloud infrastructure, and e-learning products. We are futuristic and leading with METAVERSE and NFTs in Africa. The operations extend to Agro-commodities processing and export, fashion brands, and general contracting business. It oversees operations across Africa, Asia, Europe, the Americas, and other parts of the world. The products are innovative, and customizable to meet market needs. Unicorn Group is a key player in their respective industries.

We are recruiting to fill the position below:

Job Position: Digital Marketer / Content Creator

Job Location: Abuja
Employment Type: Full-time

Summary

• Develop, implement, track and optimize our digital marketing campaigns across all digital channels.
• Have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
• Work with the marketing team, IT team (such as programmers), and vendors to launch campaigns on time and on budget.

Main Task / Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Design, build and maintain our social media presence Measure and report performance of all digital marketing campaigns, and assess against goals (KRA and KPIs)
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Identify trends and insights, and optimize speed and performance based on the insights.
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests.
• Demonstrate increased conversion rate Generate and grow customer lead Collaborate with internal teams to create landing pages and optimize user experience.
• Promote content on social networks and monitor engagement (e.g. comments and shares)
• Prepare well-structured drafts using digital publishing platforms
• Conduct keyword research and use SEO guidelines to optimize content
• Identify customers’ needs and recommend new topics.
• Coordinate with marketing and design teams to illustrate articles.
• Create and distribute marketing copy to advertise our company and products
• Interview industry professionals and incorporate their views in blog posts
• Edit and proofread written pieces before publication.
• Measure web traffic to content (e.g. conversion and bounce rates)
• Update our websites as needed Requirements.
• Create engaging content for the brand audience
• Creating content that meets business objectives of Uniccon group of companies, like raising awareness, engaging audiences, and driving conversions.
• Use social media outlets to increase brand awareness.
• Work closely with the team to deliver content that brings to life the brand, its values and key campaigns
• Researching social media trends/ up to date with the entertainment industry and informing management of changes that are relevant to the company’s marketing activities.
• Basic knowledge of how to use video/ picture creation and editing tools e.g Canva is required.
• Use Videography, film editing, including motion graphics to create content for all social media handles.
• Effective Management of all companies’ social media accounts.
• Increase conversion rate and followers.
• Create engaging content for the brand audience

Requirements

• University Degree in Marketing, Communications or relevant field
• Minimum of 5 years of experience as Digital Marketer/Content creator
• Have experience with Google Ads, Google Analytics, and Facebook Ads Manager
• Strong command of the English Language
• Be a social media expert
• Target oriented
• Excellent written and oral communication skills
• Excellent time management and organization skills
• Be able to work independently with little or no supervision

Method of Application
Interested and qualified candidates should forward their CV to: recruitment@uniccongroup.com using the Job Position as the subject of the email.