Digital Marketer Job at Babban Gona

Babban Gona Agricultural Franchise is a financially sustainable, high impact and highly scalable social enterprise, which is part-owned by the farmers it serves. Babban Gona is an innovative model designed to serve the bottom of the pyramid and transform agriculture into a job-creation engine. Through this agricultural franchise, Babban Gona offers a suite of services to smallholder farmers, helping them to overcome the challenges of fragmentation and low economies of scale.

We are recruiting to fill the position below:

Job Position: Digital Marketer
Job Location: Lagos
Job Type: Full Time

Key Responsibilities

• Build, plan and implement the overall digital marketing strategy; including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain Babban Gona’s social media presence
• Responsible for all website content and for creating and implementing the content strategy to ensure online objectives are met
• Measure and report performance of all digital marketing campaigns, and assess against set goals and targets (ROI and KPIs)
• Identify trends and insights, and optimize performance based on these insights
• Brainstorm new and creative growth strategies
• Collaborate with teams members to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies; Provide perspective for adoption where appropriate
• Ensure that the company website is easily found by the target audience
• Stay up to date with the latest technology and best practices; suggest activities and strategies for improving the quality of online content
• Track and measure SEO and Google Analytics metrics and provide reports to the head of marketing
• Build an inbound marketing plan
• Research and forecast future sales and performance trends
• Lead, supervise and motivate members of the digital marketing team
• Research competitors and provide suggestions for improvement
• Keep abreast with industry, market trends and best practices.

Reporting Line:

• This position reports to Head, Brand Marketing & Corporate Communications.

Requirements
Proven Design Experience:

• Minimum of a B.Sc in Communications, Marketing, English, Journalism or any related field
• Proven working experience in digital marketing
• 2 years of hands-on experience with SEO, Google Analytics and CRM software
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

Other Requirements:

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical and data-driven skill
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Proficiency with computers, especially writing programs, such as Google Docs and Microsoft Word, Excel, Outlook, and PowerPoint
• Strong organizational skills with the ability to multitask while under pressure.
• Customer service-oriented.

Start Up Environment:

• Thrives in a fast paced, start-up environment with dynamic business priorities.

Benefits

• Competitive salary
• Health Insurance
• Pension
• Performance Bonus
• Annual paid vacation
• Group Life Insurance.