Digital Marketer Job at SIROG Group

SIROG Group is a leading conglomerate focusing on energy, infrastructure, finance, tourism, and agriculture in Africa.

We are recruiting to fill the position below:

Job Position: Digital Marketer

Job Location: Fully Remote

Summary

• The Digital Marketer is responsible for developing and executing digital marketing strategies to drive brand awareness, engage audiences, and increase sales.
• This role requires expertise in managing social media platforms and leveraging digital channels to achieve business goals

Key Responsibilities

• Develop and execute strategies to grow brand presence across social media platforms.
• Create, schedule, and analyze content to boost engagement and follower growth.
• Produce creative content tailored to target audiences.
• Ensure consistent messaging across platforms through cross-team collaboration.
• Track campaign performance using analytics tools and optimize for better ROI.
• Monitor industry trends and competitors to refine content strategy.
• Design and manage campaigns to drive traffic and generate leads for sales.
• Align marketing activities with sales objectives and leverage retargeting strategies.
• Implement SEO strategies to improve organic search visibility and rankings.
• Manage paid ads to maximize reach and conversions.
• Maintain brand consistency across digital channels.
• Engage with online communities and address customer inquiries promptly

Qualifications

• Bachelor’s Degree in Marketing, Communications, or a related field.
• Proven experience in social media management and digital marketing.
• Strong understanding of sales funnels and lead generation strategies.
• Proficiency in tools like Google Analytics, Facebook Ads Manager, Youtube Ads and CRM platforms.
• Excellent communication and creative skills.

Skills Required:

• Social Media Strategy and Content Creation
• Sales-Driven Campaigns
• Data Analysis and Reporting
• SEO/SEM Expertise
• Collaboration and Teamwork.