General Manager Job at PELifts

PELifts, a premier home lift manufacturer, upholds the highest standards of quality and safety. Proudly made in Accra, Ghana, PELifts boasts a global presence in 14 countries. With 44 operational experience centers worldwide and more in development, the company is renowned for its outstanding service and commitment to excellence. PELifts operates two state-of-the-art manufacturing facilities and two specialized Engineering and Design Centers in Accra, Ghana.

We are recruiting to fill the position below:

Job Position: General Manager

Job Location: Lagos
Employment Type: Full-time

Job Summary


  • The General Manager is responsible for overseeing the day-to-day operations of the organization, ensuring the alignment of all departments with the company’s strategic objectives.
  • The GM provides leadership across functional areas including operations, finance, marketing, sales, human resources, and administration, while driving profitability, operational efficiency, and a high-performance culture.

Key Responsibilities
Strategic Leadership:

  • Develop and implement strategic plans that align with company goals.
  • Lead cross-functional teams to execute company-wide initiatives.
  • Translate vision into actionable business objectives and KPIs.

Business Operations:

  • Oversee daily business operations across all departments.
  • Monitor and improve operational efficiency, processes, and workflows.
  • Ensure compliance with legal, regulatory, and company standards.

Financial Management:

  • Develop and manage annual budgets, forecasts, and cost-control measures.
  • Oversee financial reporting, cash flow, and investment planning.
  • Drive profit growth by identifying new revenue streams and cost optimization opportunities.

People Management:

  • Lead, coach, and evaluate department heads and team members.
  • Foster a positive, engaging, and high-performing work culture.
  • Lead workforce planning, recruitment, and succession planning strategies.

Sales & Business Development:

  • Develop strategies to increase revenue, market share, and customer satisfaction.
  • Maintain relationships with key partners, stakeholders, and clients.
  • Evaluate market trends and adjust strategies to respond to opportunities and threats.

Leadership & Cross-Functional Collaboration:

  • Lead and motivate cross-departmental teams toward operational excellence.
  • Provide strategic direction to technical, production, logistics, and field teams.
  • Collaborate closely with HR, Finance, and Sales teams to support company-wide objectives.

Reporting & Performance Tracking:

  • Submit weekly/monthly reports on operations, project status, cost performance, and expansion plans to the CEO and Board.
  • Ensure compliance with industry regulations, safety codes, and company policies.
  • Conduct risk analysis and implement mitigation strategies.
  • Set company-wide performance targets and ensure tracking mechanisms.
  • Use data and analytics to drive decision-making.

Risk & Compliance:

  • Identify and mitigate business risks.
  • Ensure legal compliance and company policy adherence in all areas.
  • Maintain business continuity and crisis management plans.

Key Competencies:

  • Strategic Thinking & Execution
  • Business Acumen & Financial Literacy
  • Strong Leadership and People Management
  • Communication and Negotiation Skills
  • Decision-Making and Problem-Solving
  • Adaptability and Change Management
  • Data-Driven Decision-Making

Qualifications & Experience

  • Bachelor's degree in Business Administration, Management, or related field (Master’s preferred).
  • Minimum of 7–10 years of experience in a senior leadership or general management role.
  • Proven track record of managing operations, financials, and people.
  • Experience in [insert industry] preferred.

Key Performance Indicators (KPIs)

  • Project Completion Rate – % of projects delivered on time and within budget
  • Operational Efficiency – Reduction in production delays and service downtime
  • Client Satisfaction Index – Measured via feedback and SLA adherence
  • Expansion Milestones Achieved – New markets, branches, or partnerships launched
  • Revenue Growth Contribution – Increase in topline through improved operations
  • Team Performance Metrics – Delivery against departmental targets
  • Achievement of Strategic Goals and Milestones
  • Compliance & Risk Mitigation Records

Reporting Structure:

  • Reports directly to: CEO/ COO/ED Operations
  • Oversees the following: Technical Lead, Head of Production, Head of Project,
  • Expansion Manager.
  • Collaborates with: Sales, HR/Admin, Finance and Marketing departments.

Method of Application
Interested and qualified candidates should send their CVs and Resumes to headhr@pelifts.com using the Job Position as the subject of the mail.