Inventory / Traffic Account Executive

Terragon Limited, an Integrated New Media and Mobile Content company based in Lagos, Nigeria with presence in Ghana, Kenya, India, UK and Mauritius currently seeks to employ a suitably qualified candidates. The Group prides itself as a new media business focused on Africa. It has built a strong competence across the new media ecosystem comprising mobile, online and content.

Terragon Limited is recruiting to fill the position below:


Job Title: Inventory/Traffic Account Executive
Location: Lagos
Job Description
Relationship Management/Customer Retention:

• Lead media buying efforts through all aspects of the cycle including relationship initiation, negotiation, and closing.
• Negotiate and sign-up selected publishers.
• Keep publishers informed on the current situation of campaigns and latest developments.
• Manage publisher relationships with regards to payments, contract extension, etc.
• Source partnership opportunities and develop initiatives toward growing inventory supply.
• Strong negotiation skills while maintaining strategic partnerships with top publishers
• In-depth industry knowledge on content providers
• Ability to analyze company and client needs, develop appropriate media plans to yield the desired result and maximize objectives

Marketing Strategies/Research and Revenue generation/market expansion:

• Work strategically with internal teams to assess inventory needs and act upon those findings.
• Research premium and high traffic publishers.
• Manage execution of third party projects and initiatives protecting publisher and Twinpine interest.
• Identify and implement publishers’ business development initiatives for increasing reach and revenues.
• Continuously prospecting for new business using your existing network of relationships and creating new relationships.
• Identify market trends and translate these to prospects

Inventory Access/integration:

• Acquire access to inventory across the spectrum of all relevant content globally.
• Lead traffic/ inventory exchange efforts with partner Ad networks.
• Lead publisher integration efforts.
• Monitor daily publisher inventory performance and ensure smooth running.
• Monitor stability and aggressively grow the Twinpine network publisher inventory.

Requirements

• Bachelor's Degree in Business, Marketing, or a related field in an accredited university,
• Good negotiation/deal closing skills
• Excellent communication, interpersonal, and relationship-building skills
• Strong agency relationships
• Have a win-win attitude
• Ability to efficiently manage cost
• Ability to present and manage budget
• Ability to work effectively under pressure
• A good team player
• Creative approach to up-selling to an existing client base and generating new business
• Must have completed the compulsory National Youth Service.
• Possession of account management experience preferably in an advertising Agency will is desirable. Basic knowledge of mobile marketing is preferred
• Advanced Knowledge of the Digital Ecosystem and Mobile Advertising
• Experience in a digital agency will be an advantage