Marketing Manager Job at Charterhouse

Charterhouse - We aim to create a British-style international school reflecting the heritage and culture of the great UK independent schools. We are in search of courageous individuals who embrace challenges head-on and defy conventional expectations. We seek leaders who have the vision to set ambitious targets for students and staff; and who are unafraid to dream big and set lofty goals that will drive our school’s growth and success.

We are recruiting to fill the position below:

Job Position: Marketing Manager

Job Location: Lagos

Description 

  • The Marketing function is central to the overall success of the school.
  • The Marketing Manager is the brand custodian, responsible for building brand awareness and maintaining the school’s brand reputation.
  • The role is responsible for developing and executing compelling marketing initiatives to reach, engage, and attract the target audience, ensuring brand consistency across all marketing touchpoints.

Responsibilities

  • Collaborate with cross-functional teams to ensure brand consistency across all marketing touchpoints, including marketing materials, communications, events, and digital platforms.
  • Develop strategies to build and strengthen the school’s brand identity, positioning it as the most prestigious school in Nigeria.
  • Manage agency relationships and collaborate on creative campaigns, advertising, media buying, events and PR.
  • Oversee the creative development and production of communication materials. 
  • Provide insightful reports and recommendations to optimize marketing strategies and improve audience attraction efforts.
  • Plan, coordinate, and execute online and offline events, including open houses, workshops, conferences, and community engagement activities.
  • Lead the digital marketing communications function, including website management, social media, SEO/SEM, content marketing, and email marketing, to drive brand visibility and attract prospective students and parents.
  • Conduct thorough market research and audience analysis to identify and understand the target audience’s needs, preferences, and motivations.

Qualification and Experience:

  • Bachelor’s Degree in Marketing, Communications, or a related field.
  • 7+ years of experience in a marketing role.
  • MBA or Master’s degree in marketing, communications, or a related field is an added advantage.
  • Marketing experience in the educational sector or multinational organisation is desirable.
  • Proven experience in brand development and marketing strategy.
  • Membership of a professional organisation e.g., NIMN, NIPR, CIM is desirable.

Skills and Knowledge:

  • Strong understanding of branding, marketing principles, and integrated marketing communications.
  • Excellent written and verbal communication skills, with the ability to craft compelling messaging and engage diverse audiences.
  • Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
  • Proficiency in digital marketing strategies, including social media, search engine marketing, content marketing, and email marketing.
  • Strong project management skills, with the ability to plan, execute, and monitor multiple marketing initiatives simultaneously.
  • Creative mindset with the ability to think strategically and generate innovative ideas.
  • Strong interpersonal skills and the ability to collaborate effectively with cross-functional teams and external partners.
  • Proficiency in budget management and financial analysis.