Senior Sales Executive Job at HMD Africa

HMD Africa is the leading multi-brand distributor of machinery, equipment and parts in West Africa. Our comprehensive portfolio of premium brands is the industry reference. Founded in Lebanon in 1976, HMD evolved from a one stop shop for used machinery & parts to an international distribution company with a footprint in the Middle East, Africa, Europe and USA.

Since the year 2000, HMD has been focused on playing an integral role in the building of West African infrastructure, where we clearly positioned ourselves as the ultimate machinery solutions partner. HMD’s success is driven by its team of experts whose passion is to exceed all expectations and provide genuine after sales support. The core of HMD’s business is to understand customer needs and to provide quality solutions and services with professionalism and integrity. We strive not only to succeed but rather to be of value. Our ultimate goal is to uplift the machinery industry across Africa.

We are recruiting to fill the position below:

Job Position: Senior Sales Executive

Job Location: Lekki, Lagos
Employment Type: Full-time

Basic Responsibilities

• To promote and sell HMD’s product portfolio to existing and new clients,
• Establish and maintain relationship with clients by means of calling and visiting.

Scope of Accountabilities

• To effectively promote sales of the HMD’s heavy construction equipment and machinery.
• Plan and implement customer call program to cover the entire HMD’s mining, construction equipment and machinery, Forestry such as Doosan Excavators, bulldozers, dump trucks, Bomag Rollers, Bobcat Backhoes and skid steers and concrete mixers within the assigned territory.
• Consistently maintaining the existing client database within the company’s core values.
• Coordinate with After Market team to achieve business objectives.
• Be abreast with our product portfolio.

Main Responsibilities
Duties include, but are not limited to the following:

• Meeting the customers and giving product presentations
• Negotiating and convincing the customers to buy the products
• Follow up on new leads and referrals resulting from field activity and Keeping records of customer follow ups
• Actively engage in collecting the receivables
• Gathering intelligence data from competition and forwarding to the sales manager so that effective strategies can be decided upon.
• Respond promptly and effectively to customer inquiries.
• Study customer needs and coordinate customer service.
• Making cold calls to find the prospective customers and recommending standard products to the customers.
• Also, performing the job of selling maintenance and repair services to the prospective clients.
• Achieve or exceed assigned sales goals by developing action plans and schedules to identify specific sales prospects, targets, and/or markets and to project number of contacts to be made.
• Prepare for and attend exhibits, conferences, meetings, and other local, regional, and national promotional opportunities.
• Maintain a professional image always through personal actions and initiatives.
• Enhance the company’s reputation and brand image by consistently working to implement the Company’s core values.
• Update job knowledge for both products and sales/marketing strategies and skills by participating in educational opportunities; reading professional publications; networking; and participating in professional organizations.
• Actively update the CRM and the Manager with the daily activities (calls, visits, meetings and notes)

Key Performance Indicators

• Achieve the set sales target
• Timely and Accurate Reporting (Sales activities and Competition Information)
• Timely Completion of Marketing Activities.

Requirements

• Minimum of a Bachelor's Degree in Business Administration / Engineering / Marketing / Finance or a related field.
• 2 - 3 years of industry experience in sales and marketing (construction and/or mining sectors.)
• Country Experience is a major plus.
• Machinery Experience (or B2B company) is required.

Note: Only Qualified Candidates are advised to apply.