Social Media Manager / Content Creator Job at Onetouch Graphix

At Onetouch Graphix we create strategic, visually compelling marketing collaterals that elevate brands and dive business growth.

We are recruiting to fill the position below:

Job Position: Social Media Manager / Content Creator

Job Location: Lagos
Employment Type: Full-time

Description

• Are you a creative powerhouse with a passion for storytelling, community building, and digital strategy? We’re looking for a dynamic Social Media Manager / Content Creator to take our brand and client presence to the next level.
• This role blends creativity with strategy, requiring someone who can craft compelling content, spark conversations, and drive conversions across multiple platforms—including a vibrant WhatsApp community.
• If you love creating scroll-stopping videos, designing content that converts, and building engaged online communities, this is your stage!

Role Overview

• The Social Media Manager plays a crucial role in our organization by developing and executing an effective social media strategy. Their responsibilities include creating engaging content, moderating online platforms, and analyzing performance metrics.
• Ultimately, the goal is to enhance brand awareness, drive traffic, and foster a positive reputation through the strategic use of social media channels.
• This is an Hybrid role of one day Onsite.

Responsibilities

• Develop and maintain detailed content calendars and plans aligned with brand goals.
• Collaborate with internal teams to ensure content supports broader marketing strategies.
• Create engaging and visually appealing content including graphics, short-form videos, reels, and stories.
• Write compelling captions and copy tailored to each platform.
• Manage daily operations of social media accounts (Instagram, Facebook, LinkedIn, TikTok, Twitter).
• Monitor engagement, respond to comments/messages, and foster community growth.
• Design and execute Meta ad campaigns focused on lead generation and conversion.
• Optimize ad performance using A/B testing, audience targeting, and analytics.
• Track analyze performance metrics (reach, engagement, conversions).
• Analyze social media metrics and insights to optimize strategy and report on campaign performance to stakeholders.
• Provide regular reports with insights and recommendations for improvement.
• Stay updated on social media trends, platform updates, and emerging content formats.
• Experiment with new ideas to keep content fresh and relevant.

Qualification

• Bachelor’s Degree in Marketing, Communications, or a related field with 2-5 years of experience.
• Experience managing social media accounts across multiple platforms, with a focus on Instagram, LinkedIn, WhatsApp Community and TikTok.
• Proficiency in Canva, CapCut, Adobe Creative Suite, and Meta Ads Manager.
• Strong video editing and storytelling skills.
• Experience managing online communities, especially WhatsApp groups.
• Excellent communication and interpersonal skills.

Required Skills:

• Ability to develop and implement a cohesive social media strategy aligned with overall business goals
• Proficiency in creating engaging and high-quality content (text, image, video) tailored for various social media platforms.
• Skill in fostering and moderating online communities to build brand loyalty and customer engagement.
• Capability to analyze social media metrics and use data-driven insights to optimize strategies and demonstrate ROI.
• Experience in managing and optimizing paid social media campaigns to achieve specific objectives such as conversions and lead generation.
• Strong knowledge of popular social media platforms and their respective best practices.
• Excellent written and verbal communication skills to effectively engage with followers, collaborate across teams, and manage influencer relationships.
• Ability to think creatively, generate new ideas, and experiment with innovative social media marketing tactics.
• Basic knowledge of SEO principles and content marketing strategies to optimize social media content for search engines.
• Willingness to adapt to changes in social media trends, algorithms, and platform updates, while maintaining a proactive approach to learning.
• Experience in managing social media budgets effectively and maximizing ROI on advertising spend.

Minimum Requirement:

• Creative thinking and problem-solving skills.
• Attention to detail and commitment to accuracy.
• Adaptability to changes in social media trends and platforms.
• Ability to work independently and collaboratively in a team environment.
• Strong written and verbal communication skills.
• Project management skills to handle multiple tasks and deadlines effectively.
• Basic understanding of social media advertising and paid campaigns.
• Presentation Skills
• Team Player
• Client Relationships
• Ability to work in a fast-paced environment

Method of Application
Interested and qualified candidates should send their CV / Portfolio to: hr.onetouchcreativestudio@gmail.com using the Job Position as the subject of the mail.