Social Media Manager Job at Primera Africa Group

Primera Africa Group is aleading pan-African conglomerate with a diversified group of businesses across consumer/small business finance, non-alcoholic beverages, and formal retail businesses.

We are recruiting to fill the position below:

Job Position: Social Media Manager

Job Location: Ikeja, Lagos
Employment Type: Full-time (hybrid)

Responsibilities

• Develop and implement social media strategies to enhance brand awareness, engagement, and customer acquisition.
• Create and curate compelling content for various social media platforms such as Facebook, Twitter, Instagram, LinkedIn, etc.
• Manage and monitor social media accounts, including scheduling and publishing posts, responding to comments and messages, and engaging with the audience.
• Utilize social media advertising platforms, such as Facebook Ads Manager, to create and manage paid social media campaigns.
• Develop and maintain relationships with influencers and brand advocates to leverage their reach and enhance brand visibility.
• Analyze social media metrics and generate reports to measure the effectiveness of campaigns and make data-driven decisions for improvement.
• Stay updated with the latest trends, best practices, and emerging platforms in social media marketing to ensure the company’s social media presence remains innovative and relevant.
• Collaborate with cross-functional teams, such as marketing, communications, and design, to align social media efforts with overall brand strategy.
• Monitor industry conversations, competitor activities, and customer feedback to identify opportunities and mitigate potential risks.
• Stay informed about legal and ethical guidelines for social media marketing to ensure compliance.

Requirements

• B.Sc. / HND and M.Sc.from a recognized university in Marketing, Communications, Public Relations, or a related field.
• 5 - 7 years of work experience.
• Demonstrated experience in managing social media platforms for businesses, preferably in the FMCG, Retail and FINTECH industries and on similar role.
• Relevant certifications in social media marketing, digital marketing, or social media management.
• Strong portfolio showcasing successful social media campaigns, content creation, and community management.

Competencies:

• Strong written and verbal communication skills to create compelling content, engage with the audience, and collaborate effectively with internal teams.
• In-depth knowledge of various social media platforms, their functionalities, and best practices for content creation, posting, and engagement.
• Graphic design and UI/UX skills is an added advantage
• Knowledge of SEO principles and how they apply to social media content and strategies.
• Customer service orientation to respond to comments, messages, and inquiries promptly and professionally.
• Crisis management skills to handle negative feedback, manage online reputation, and address customer concerns effectively.
• Analytical mindset to interpret social media metrics, generate reports, and make data-driven decisions to optimize campaigns.
• Creativity and ability to think outside the box to develop innovative and engaging social media campaigns.
• Strong organizational and time management skills to handle multiple social media platforms, schedules, and campaigns simultaneously.
• Familiarity with social media management tools, analytics platforms, and advertising platforms.
• Attention to detail and ability to maintain brand consistency across all social media channels.

Method of Application
Interested and qualified candidates should send their CV to: recruitment@primera-africa.com using the Job Position as the subject of the mail.