Brand Manager Job at Stackivy Limited

Stackivy is a financial hub that gives access to our suite of innovative financial solutions. With our platform, you can manage your finances on the go, access personalized financial advice, and achieve your long-term financial goals. It doesn't end there with Stackivy, set new boundaries of what's possible when finance meets your industry; create secure and custom-made applications that streamline your financial operations and arm your team with the resources they need to make more informed and strategic decisions that strengthen customer relationship.

We are recruiting to fill the position below:

Job Position: Brand Manager

Job Location: Ikeja, Lagos
Employment Type: Full-time

Job Description

• We are seeking a creative and strategic Brand Manager to lead our brand development initiatives in the fintech industry.
• As a Brand Manager, you will be responsible for defining and executing brand strategies that strengthen our brand identity, drive customer engagement, and differentiate our products and services in the market.
• You will play a crucial role in shaping our brand narrative and positioning us as a leader in the fintech sector.

Job Responsibilities

• Develop and implement comprehensive brand strategies that align with our business objectives, target audience demographics, and market trends.
• Define our brand positioning, messaging, and voice to effectively communicate our value proposition and unique selling points.
• Ensure that creative assets align with our brand strategy and resonate with our target audience.
• Develop and execute content strategies to engage our target audience and build brand awareness and loyalty.
• Create and curate relevant and engaging content for digital channels, social media platforms, blogs, and other communication channels.
• Conduct market research and competitive analysis to identify market trends, customer needs, and competitive positioning opportunities.
• Use insights to inform brand strategies, messaging, and tactics.
• Manage and evolve our brand identity, including our visual identity, brand guidelines, and brand assets. Ensure consistency and coherence in brand representation across all marketing materials, communications, and touchpoints.
• Collaborate with internal teams and external agencies to create compelling and impactful marketing collateral, advertising campaigns, digital content, and promotional materials.
• Plan, execute, and measure marketing campaigns to promote brand awareness, generate leads, and drive customer acquisition. Monitor campaign performance and optimize strategies based on performance metrics and KPIs.
• Identify and evaluate potential brand partnership opportunities to enhance brand visibility and reach new audiences.
• Manage relationships with brand partners and collaborators to maximize mutual benefits and create co-branded initiatives.
• Champion the brand experience across all customer touchpoints, ensuring a consistent and positive brand experience throughout the customer journey. Identify opportunities to enhance the customer experience and drive brand loyalty.
• Track and analyze key performance metrics related to brand awareness, brand perception, and brand equity.
• Provide regular reports and insights to stakeholders on brand performance and the effectiveness of brand strategies.

Qualifications

• Bachelor's Degree in Marketing, Business Administration, or a related field. Advanced degree or professional certification in brand management is preferred.
• Proven experience in brand management, marketing, or related roles, preferably in the fintech or financial services industry.
• Strong analytical and problem-solving skills, with the ability to translate data and insights into actionable strategies.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.
• Strong understanding of branding principles, brand strategy, and brand positioning.
• Creative thinker with a passion for storytelling and visual communication.
• Excellent project management skills, with the ability to manage multiple projects and priorities simultaneously.
• Experience with digital marketing, content marketing, and social media management is desirable.
• Knowledge of fintech industry trends and competitive landscape is a plus.

Benefits

• Competitive salary and benefits package
• Opportunities for professional development and career advancement
• Collaborative and innovative work environment
• Exposure to cutting-edge fintech products and technologies.