Business Development Director


Yimei Hotel Management Co. Limited belonging to Shangmei Life Group SUNMEI, which was founded in 2010 after eight years of development, has become one of the world’s leading hotel brands originating from China. Since then, we have set up operations in Russia, South Korea, the Philippines, Pakistan, Ethiopia, among others. Globally Yimei Hotel has been ranked as a top 20 hospitality group by HOTELS Magazine, and with more than 3500 hotels open worldwide, we have been ranked 12th in the world.

Since 2018,Yimei has focused its expansion strategy to the African Hotel market, bringing our advanced chain operations and superb management experience to regions around the world.

We look forward to hiring professionals in the capacity below to join us embark upon this exciting journey together:

Job Position: Business Development Director
Job Location: Nigeria

Job Description

  • Responsible for the formation and management of local business development team, helping develop sales staff into valuable sales people.
  • Responsible for the development and maintenance of the hotels brand to ensure the achievement of expansion goals.
  • Responsible for excavating new projects in the region and negotiating customer needs and finally facilitating relationship.
  • Responsible for expanding the hotels information channels, and expanding the market share of the international group’s hotels.
  • Together with the Marketing Team, develop a robust sales strategy and optimize all channels as a means of supporting route development
  • Develop and execute growth strategy to drive net revenue growth and customer loyalty.
  • Deliver against key performance Indicators (KPls) and communicate sales activity one weekly basis to the commercial leadership team.
  • Develop relationships and interact with multi-level stakeholders, to develop an in depth understanding of the Hospitality market to secure common business to business (B2B) activities.
  • Generate and build strong relationships with target prospects and accounts, ensuring the pipeline is qualified to exceed targets.

Candidate Qualifications

  • Minimum of a Bachelor's in Business Administration, Marketing or any relevant field of study.
  • Familiarity with the local Hospitality market, with more than 5 years Marketing sales or expansion strategy experience, with large and medium-sized enterprises, tourism services, internet companies, brand management companies and business development within a multinational environment,
  • International experience, either professionally or academically.
  • Excellent people skills and an established relationship management capacity at a senior level.
  • Proficiency in MS Office (especially Word, Excel and PowerPoint)
  • Strong verbal and written communication skills,
  • Innovative thinking, commerciality and flexibility. Commercially astute, with the ability to maximize revenue streams,
  • Excellent negotiation skills, with the ability to upsell services and


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