Marketing & Business Development Manager Job at Riveria Hotel

Riveria Hotel is recruiting qualified candidates to fill the position below:

Job Position: Marketing & Business Development Manager
Job Location: Ikoyi, Lagos
Employment Type: Full-time

Job Summary

• As a Business Development Office, you will be responsible for identifying, developing, and implementing growth opportunities for the company. This role requires a deep understanding of market trends, strategic planning, and strong networking skills to build and maintain relationships with key stakeholders.
• As a Marketing Manager, you will take the lead in promoting the company’s brand through the implementation of marketing strategies and initiatives. Also acts as a liaison between the organization, the public, and the media to ensure that the brand remains top of mind.

Principal Duties and Responsibilities

• Build, monitor and report (using database analytics tools) on the effectiveness of marketing activities including ROI, campaign dashboards. Etc.,
•  Collaborate with the sales unit to develop, plan, and launch regular Direct Marketing Campaigns that are costeffective across all locations of the business to achieve agreed targets.
• Develop and execute the marketing strategy in key cities and countries to project our new positioning/offerings to engage new and existing consumers.
• Identify and recommend brand collaboration opportunities, partnering with other notable brands.
• Create and implement programs/campaigns/materials that build technical brand credibility and trust through distributing marketing content, including publications, press releases, website content, annual reports, speeches, and other marketing material that communicates the organization's activities, products and/or services.
• Develop strategies to engage target markets, as well as to build out and grow new digital marketing opportunities to reach new audiences.
• Ensure channel marketing plans are aligned with the overall department strategy. Assists with defining the appropriate success and effectiveness of channel marketing initiatives and drafts in-depth reviews of channel marketing effectiveness.
• Identify and analyze varied sources of data and information to inform planning decisions. Develop and execute regular reporting, providing actionable insight to the business.
• Plan and organize CRM events in collaboration with the sales team to create sales networking opportunities with customers, which can facilitate sales efforts to secure business for the company.
• Ensure adherence to local and global guidelines for all branding, communications and advertising initiatives and processes.
• Ensure all relevant departments are educated or briefed on new campaigns through various internal resources and channels before launch.
• Seek opportunities to enhance the reputation of the brand, and coordinate publicity events as required.
• Develop and monitor campaign budgets.
• Own end-to-end implementation and sending of email and digital marketing campaigns, including strategy, planning, segmentation, execution, testing, deployment, analysis, and optimization.

Skill Requirements

• Proven experience as a Marketing Manager preferably in the Hospitality industry
• Experience working in a fast-paced environment is an advantage.
• In-depth knowledge of market, advertising, and promotion concepts and strategies in the health and wellness segment of the hospitality Industry.
• Excellent written and verbal communication skills.
• Excellent interpersonal communication Skills
• Ability to formulate convincing proposals to gain stakeholders’ support and commitment.
• Ability to build a new brand from scratch.
• Proven content writing or copywriting experience
• Possess strong leadership and project management skills.
• Excellent Negotiation Skills

Experience / Qualifications

• Must have a Bachelor’s Degree and 4 - 5 years of Marketing experience in the hospitality industry.
• Recognized certification in Marketing