Social Media Associate Job at Korapay

Korapay is a payment infrastructure servicing a wide band of businesses making local and international payments. We are a marketplace for digital financial services across Africa. Our vision, which is at the core of what we do every day, is to create a world void of digital financial barriers across Africa. We are committed to delivering reliable, secure, and easy to use digital financial solutions to every single customer with a guarantee that it is improving their lives.

We are recruiting to fill the position below:

Job Position: Social Media Associate

Job Location: Lagos
Job type: Full-time (Hybrid)
Department: Marketing
Reporting Structure: This role reports to the Lead, Compliance

About the Role

• The Social Media Associate manages Kora’s social presence end to end — from strategy to execution.
• You will use social platforms to educate businesses, drive demand for Kora’s products and strengthen the brand across Africa and global markets.
• You will collaborate with Brand & Product Marketing, Communications, Merchant Success, Design and Performance Marketing to ensure content is consistent, accurate and effective.
• Your work increases visibility, product understanding and inbound demand.

Key Responsibilities
Social Strategy and Execution:

• Manage social media channels end to end including strategy, planning, content creation and publishing.
• Develop platform-specific plans for LinkedIn, X, Instagram and YouTube.
• Maintain a consistent posting rhythm across all platforms.
• Ensure all content aligns with Kora’s brand identity and messaging.

Product Education and Adoption:

• Turn product updates and feature information received from the Communications Associate into clear social content.
• Create simple explanations for API capabilities, payment flows and new features.
• Produce educational content that drives interest, trust and product adoption.

Content Creation:

• Create high-quality posts, graphics, carousels and short videos tailored to each platform.
• Humanise the brand through team stories, community highlights and customer insights.
• Repurpose blog posts, case studies, events and reports into social-friendly formats.
• Work with Brand & Product Marketing to ensure messaging consistency.

Growth and Campaign Execution:

• Launch social-led campaigns that support demand generation, events and product promotions.
• Collaborate with Performance Marketing on paid social campaigns and retargeting.
• Test new content formats and creative approaches to improve reach and engagement.

Monitoring and Reporting:

• Track KPIs including reach, engagement, clicks, traffic and conversions.
• Monitor sentiment and identify emerging trends or risks.
• Provide regular performance insights and recommendations to the Marketing Lead.

Compliance and Risk Awareness:

• Ensure social content follows internal compliance and communication guidelines.
• Maintain accuracy when referencing products, features and merchant information.

Requirements
What You Will Need:

• 1–3 years of experience in social media management or digital content creation.
• Strong writing and visual communication skills.
• Ability to simplify complex fintech topics into engaging content.
• Experience creating videos, graphics and platform-specific content.
• Understanding of social analytics and reporting.
• Familiarity with demand-generation content and social trends.
• Ability to manage multiple deadlines and content calendars.
• Collaborative mindset and curiosity about fintech and payments.

What Success Looks Like:

• Consistent, high-quality content across all social platforms.
• Increased product understanding among merchants.
• Strong engagement and audience growth.
• Improved inbound pipeline driven by social campaigns.
• Strong alignment with the broader marketing strategy.

Benefits

• Health insurance
• Sponsored and tailored training
• Paid parental leave
• Paid time-off
• Flexible work style
• Annual performance bonus
• Low-interest loans
• Group Life Insurance
• Access to up to four therapy sessions monthly
• Day off on your birthday
• Employee interest groups that provide supportive communities within Kora
• Great company culture and the opportunity to work with a highly collaborative team building something great!

Note

• Kora is an equal-opportunity employer dedicated to building an inclusive and diverse workforce. All employment decisions are based on qualifications, experience, and business needs.
• We strongly encourage applications from underrepresented communities and diverse ethnic groups to apply.
• Please feel free to inform us if you need any accommodations to facilitate your participation in the recruitment process.
• Any details you share will be used solely to ensure we can support and accommodate your needs appropriately.
• We recognise imposter syndrome is real - any candidate who does not perfectly fit every characteristic of this role is still strongly encouraged to apply.