Content & PR Associate Job at Club Concierge Africa

Club Concierge Africa is an African travel and hospitality conglomerate specializing in packaged travel and resort destinations across Africa, Europe, and the Americas.

We are recruiting to fill the position below:

Job Position: Content & PR Associate

Job Location: Lagos

Responsibilities
Content Development and Strategy:

• Content Creation: Develop high-quality, engaging, and on-brand content for blogs, social media, newsletters, press releases, website pages, and marketing collateral.
• Editorial Calendar Management: Maintain a consistent content publishing schedule aligned with marketing campaigns and key brand moments.
• Storytelling: Craft compelling narratives that communicate our value proposition, customer stories, and brand experience across multiple channels.

Public Relations and Media Outreach:

• PR Strategy Execution: Develop and execute PR plans that align with business goals and position Club Concierge and associated companies as thought leaders in the premium travel and concierge services space.
• Media Relations: Build and maintain strong relationships with journalists, bloggers, influencers, and media houses across relevant sectors.
• Press Materials: Write and distribute press releases, media kits, and briefing documents to secure coverage in premium publications and online platforms.
• Monitoring & Reporting: Track media coverage and report on PR outcomes, including reach, engagement, and sentiment analysis.

Brand Communications:

• Messaging Consistency: Ensure brand tone, messaging, and voice remain consistent across all communications and channels.
• Internal Communications: Support internal communications efforts, such as company announcements, employee spotlights, and newsletters.
• Partnership Support: Develop content to support brand collaborations, influencer partnerships, and cross-promotional campaigns.

Social and Digital Content Collaboration:

• Social Content Support: Collaborate with the digital marketing team to repurpose PR stories into engaging social media content.
• SEO Alignment: Incorporate SEO best practices into all written content to maximize search discoverability and organic reach.

Market and Audience Insights:

• Audience Understanding: Leverage data and feedback to tailor content and messaging to different audience segments.
• Industry Trends: Stay up to date with lifestyle, travel, and hospitality trends to inform content strategy and uncover media opportunities.

Requirements

• Candidates should possess relevant qualifications with 3 - 5 years of experience.

Method of Application
Interested and qualified candidates should send their CV to: [email protected] using the Job Position as the subject of the mail.