Digital Media/Marketing Officer

Ligei requires the service of suitably qualified candidates to fill the position below:

Job Position: Digital Media/Marketing Officer
Job Location: Lagos

Job Descriptions

• Manages the Company’s visual identity and communication to the public
• Pioneers and implements measurable strategies and action plans that will drive the Company’s brand awareness nationally and globally
• Develops and executes innovative communication strategies to educate and inform external and internal stakeholders about activities and accomplishments of the Company
• Composes and edits press releases, company literature, and articles for internal and external use
• Reviews and updates Company’s website
• Establishes and manages a best in class and attractive web presence with online contents and marketing materials to generate traffic and allow easy user interface on company’s webpage
• Leads team to create strong social media presence and innovative campaigns that empowers stakeholders to spread the company’s brand virally and increase quality and quantity of followers
• Oversees paid media strategies to optimize brand awareness, online engagement, and recruitment efforts
• Maintains regular contact with customers to ensure understanding of business from customer’s perspective
• Develop brand awareness and online reputation
• Develop and manage Content essential for brand building and engagement
• SEO (search engine optimization) and generation of inbound traffic
• Cultivation of leads and sales
• Success with marketing brands via social media, transforming creative ideas into successful campaigns across multiple brands and platforms with the ability to deliver results; engagement, growth, brand sentiment, credibility, innovation
• Strong relationships with social media platforms.
• Self-starter with a hands-on approach, a good sense of prioritization and the ability to work under pressure in a fast-paced environment.
• Familiar with social scheduling software such as Hootsuite and Tweetdeck.
• In-depth knowledge and understanding of social media platforms (Twitter, YouTube, LinkedIn, Facebook, Instagram, snapchat, etc.), their audience and how each platform can be most effectively utilized.
• Planning digital marketing campaigns, including web, SEO/SEM, email, social media and maintaining our social media presence across all digital channels
• Measuring and reporting on the performance of all digital marketing campaigns
• Must be familiar with infographics and Explainer video applications
• Create and upload copy and images for the organization’s website.
• Contribute to company and industry blogs and manage e-communications.
• Keep up to date with current digital trends.
• Participating in general marketing activities.
• Preferably a candidate that resides within Lagos Island/Ajah axis of Lagos