Brand & Marketing Manager Job at TalentSquare

TalentSquare - Our client, a prominent fashion and retail conglomerate with a strong market presence, is recruiting suitable candidates to fill the position below:

Job Position: Brand & Marketing Manager

Job Location: Ikeja, Lagos
Job type: Full time
Industry: Retail

Job Description

• Our client, a prominent fashion and retail conglomerate with a strong market presence, is seeking a dynamic and results-oriented Brand & Marketing Manager to spearhead their marketing initiatives.
• The company boasts a portfolio of successful brands, including a leading children’s clothing line renowned for its exceptional quality and timeless appeal.

Role Overview

• As the Brand & Marketing Manager, you will be instrumental in developing and executing comprehensive marketing strategies to enhance the company’s brand image, increase market share, and drive sales growth.
• You will lead a team of marketing professionals and collaborate with cross-functional teams to achieve business objectives.

Key Responsibilities

• Develop and implement effective marketing campaigns across various channels, including digital, traditional, and experiential platforms.
• Conduct market research and competitor analysis to identify opportunities and challenges.
• Collaborate with the sales team to develop and implement effective marketing support programs.
• Measure and analyze marketing campaign performance to optimize ROI.
• Manage the brand's visual identity and ensure consistency across all marketing materials.
• Develop and execute public relations and media relations strategies to build brand awareness.
• Manage marketing budgets and resources efficiently.

Requirements

• A Bachelor's Degree in Marketing, Communications, or a related field.
• Proven track record in brand management and marketing, preferably in the fashion or retail industry.
• Strong leadership and team management skills.
• Excellent communication and interpersonal skills.
• Strong analytical and problem-solving abilities.
• Proficiency in digital marketing tools and platforms.